My SaaS free trial to paid conversion is 1.2%
💻 Tech & Softwareby mikejohnson · 6w ago
▸ What I did
Offer 14-day free trial, send onboarding emails, have in-app guides
▸ What I expected
At least 5% conversion based on industry benchmarks
▸ What actually happened
1.2% after 3 months. Users try it once and never come back
▸ What I've tried so far
Extended trial to 30 days, added feature highlights emails
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2 Replies
14
sarahkim · 6w ago✓ the fix
14-day trials are a trap for tools with a learning curve. Two things that worked for me: 1) Pre-fill the app with sample data so it looks useful immediately 2) Send a "what stopped you?" email at day 3. The day-3 email alone doubled my conversion.
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7
thomas wu · 6w ago✓ the fix
I killed my free trial and went with a "sandbox mode" where users could play with fake data. No signup required. Conversion actually went UP.
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