Spent $500 on FB ads, got 2 signups

🛒 E-commerceby sarahkim · 9w ago

▸ What I did

Ran Facebook ads targeting small business owners for my email tool

▸ What I expected

At least 50 signups at $10 CPA

▸ What actually happened

2 signups, $250 each. CTR was 0.3%

▸ What I've tried so far

Tested 5 ad creatives, 3 audiences, lookalike audiences

Progress Updates (1)

Stopped FB ads entirely. Joined 5 Slack communities and just helped people. Got 150 signups in a month, $0 spend.

0 / 3000

3 Replies

thomas wu · 9w ago✓ the fix

Same thing happened to me with Google Ads. The CPA for dev tools is insanely high. What worked: find the exact subreddit/forum where your users complain about the problem, and just be helpful there. Zero ad spend, way better results.

alexlee · 9w ago

If your spend is only $500, you haven't exited the learning phase. Facebook needs ~50 conversions to optimize. Either commit the budget or skip FB entirely.

mikejohnson · 9w ago✓ the fix

Facebook ads work for emotional purchases, not analytical ones. Try LinkedIn ads instead. More expensive per click but the intent is 10x higher.

Status

✓ fixed

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