Nobody buys at $29 but everyone says they would

🚀 Startup & Businessby thomas wu · 9w ago

▸ What I did

Set PIDKill at $29/lifetime after validation on indie hackers

▸ What I expected

People said "I would pay for that" so expected conversions

▸ What actually happened

200 landing page visits, 0 purchases. Free tier got 80 signups though

▸ What I've tried so far

Tried $19, $9, added a free trial — nothing moves the needle on paid

Progress Updates (0)

0 / 3000

3 Replies

sarahkim · 9w ago

"I would pay for that" is the most dangerous phrase in indie hacking. Try removing the free tier entirely for 2 weeks. If people scream, your product has value — price is wrong. If silence, the product needs more work. Also $29 lifetime is weird — go subscription ($5/mo) or higher lifetime ($49+).

mikejohnson · 9w ago✓ the fix

At $29 lifetime you're in the "impulse buy but not quite" range. Either go cheaper ($9) or way more expensive ($99+). The middle is death.

janewang · 8w ago

Have you considered "pay what you want"? For indie tools it can work surprisingly well. Set minimum $5, suggested $29.

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⏳ figuring

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