Spent $20,000 on Reddit ads over 2 months. Thousands of impressions and clicks. Zero sales.

We're a large ISP (Internet Service Provider). Management wanted to try Reddit ads to reach a younger, tech-savvy audience. We hired a media buying agency and ran campaigns for 2 months with a $20,000+ budget.

At least some conversions. Reddit users are tech-literate — we assumed they'd be interested in better internet service. The agency promised good results based on Reddit's targeting options.

Thousands of impressions. Hundreds of clicks. The cost-per-click looked decent on paper. Zero sales. Not "low conversion" — literally zero. The agency kept optimizing, changing creatives, adjusting targeting. Nothing worked. We burned through $20K with nothing to show for it.

- Different ad creatives and copy angles - Targeting specific subreddits vs. broad targeting - Adjusting bid strategies - The agency's "optimization" (which felt like guessing) Still zero. We've stopped the campaigns and are re-evaluating whether Reddit ads work for service-based businesses at all.