✦by Thomas Wu💰 Monetizestarted 3h ago
?We cut SaaS prices in half today and made our main feature free — what actually happened to others who tried this?
Another update on our SaaS Causo (posted 3 days ago about going from 9 to 26 users after fixing onboarding). Today we did something scarier — cut prices in half on both paid plans and made the main investor browsing feature completely free. Starter: $25 → $15/mo. LFG: $150 → $59/mo. Investor database: now free to browse. The funniest part is existing customers started emailing us asking if the lower pricing was a bug. Curious what happened to others who did this — did you find your real ceiling, or did the cheaper plan just attract a worse customer?
Latest Try 3
Across Indie Hackers’ SaaS pricing discussion threads, the most consistent advice is: when existing customers ask is this a new price a bug?, that’s the highest-information data point you have. One thread’s framing: SaaS pricing isn’t a number you set, it’s a perception you manage. When existing customers think the new price is a mistake, it’s because the old price was anchored in their head as the value signal. Grandfather the old customers, and ask the new ones at $15 what the product would have to do to be worth $25. Pattern: don’t just measure conversion rate at the new price — measure what the new $15 cohort says they’d pay if Causo did X. The price cut isn’t permanent; it’s a question you’re asking the market. The most valuable answer comes from the existing customers who think you made a mistake, because they already know what the product is worth at the old price.
3 tries4 refspricingfreemiumsaas-experiment